įive Phoenix-area locations were closed by a franchise operator in 2013. His position was assumed by company president Chuck Rink, who began to hold both titles. On April 5, 2012, David Kim stepped down from his position as company CEO. On ApBaja Fresh closed all five locations in Phoenix, Arizona, without notice. In early 2012, the chain closed its store in Newbury Park, California, although this was a different location in Newbury Park than the original site of the first Baja Fresh. In late 2011, the company moved its main corporate office from Cypress to Irvine. When the chain opened its first international location in Dubai in 2010, the chain also had 255 restaurants in 28 U.S. 2010s īetween 20, the chain closed stores in Berkeley, Pasadena and Torrance, California. In 2009, Baja Fresh moved its corporate headquarters from Thousand Oaks to Cypress, California, and closed all locations in central Ohio. The consortium was led by David Kim, who took on the role of CEO, and later appeared on Season 2 episode 20 of the reality TV series Undercover Boss. At the time of the firm's acquisition by BF Acquisition Holdings in 2006, Baja Fresh had 144 company-owned and 154 franchised locations in the states of Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington as well as the District of Columbia. In 2006, Wendy's sold the roughly 300-location Baja Fresh chain for $31 million to BF Acquisition Holdings, a private investor consortium that had operated franchised restaurant units for such chains as Sweet Factory, Cinnabon and Denny's.

As a wholly owned subsidiary of Wendy's, the 249 restaurant chain saw consistently declining same-store sales. In 2002, Wendy's International purchased Baja Fresh for $275 million.

Dollarhyde became CEO with Siracusa as Chairman and Magglos as President, they then grew the chain from 45 locations in 1998 to 249 stores. In 1998, the Magglos worked with Greg Dollarhyde and Pete Siracusa, who recapitalized the parent company, acquired venture capital and bought shares from outside holders to take control of Baja Fresh. Franchising began in 1995, and the chain had expanded to 31 outlets by 1997. In 1990, Jim and Linda Magglos took out a third mortgage on their home and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley. Baja Fresh prices get lower the more food you purchase, so their party packs end up being a great value.įor more information about Baja Fresh, visit their official website.A Baja Fresh restaurant on Sunset Boulevard in Hollywood, California, in 2008 1990s If you’re looking to feed the whole family, then Baja Fresh could be the perfect solution. In the fiercely competitive fast casual industry, Baja Fresh has struggled financially to compete, however, they still have over 250 locations in over 25 states. Taco Plates Plate Includes 2 Tacos with Rice and BeansĪmericano Soft Taco Plate – Pork Carnitasīaja Fresh was founded in 1990 in Newbury Park, California, by Jim and Linda Magglos. Grilled Veggie Wahoo Fish Burrito (Crispy or Grilled)īean & Cheese Wahoo Fish Burrito (Crispy or Grilled)Īny Burrito Enchilado Style Rojo or Verdeīaja Taco – Wahoo Fish Taco (Grilled or Crispy)Īmericano Soft Taco – Wahoo Fish Taco (Grilled or Crispy) Nacho Wahoo Fish Burrito (Crispy or Grilled) Ultimo Wahoo Fish Burrito (Grilled or Crispy) Mexicano Wahoo Fish Burrito (Grilled or Crispy)

Foodīaja Wahoo Fish Burrito (Grilled or Crispy) They also have party packs to serve an entire group of people.īelow are the latest Baja Fresh menu prices. Baja Fresh prices are comparable to other fast casual restaurants in the industry and you can usually get a full meal for under $10.īaja Fresh serves many types of foods but their most popular include burritos, Baja bowls, tacos & taquitos, fajitas, quesadillas, and salads. Baja Fresh is a fast casual restaurant chain specializing in Tex-Mex foods.

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